Own a brand with gravity

About BrandX

BrandX is the first-of-its-kind branding program designed exclusively for high-performing financial advisors and professionals ready for their next breakthrough.

We bring together three powerful pillars under one roof:

- The strategic clarity of a Brand Coach – to help you define and communicate your unique value.

- The business acumen of a Biz Coach – to align your brand with your long-term goals and growth strategies.

- The executional power of a Marketing Agency – to bring your brand to life through done-for-you assets, systems, and content.

At BrandX, we don’t just build brands — we build practices that thrive.

Mission and Vision

Our Mission:

Every advisor to own a Brand with Gravity

Our Vision:

We create sought-after personal brands for
Financial Advisors through brand coaching,

executive-style content creation, & FA expertise.

Meet the Coaches

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Caleb Low

Brand Coach

Caleb Low is a practitioner Brand Coach who built his own personal brand from scratch — generating over $1.5M in revenue with under 5,000 followers.

He has personally coached dozens of top Financial Advisors — from MDRTs and TOTs to agency leaders across tied agencies and FAs — to build brands that attract, not chase.

His approach to Personal Branding is different: no gimmicks, no influencer fluff — just depth, substance, and strategy that actually works.

Shayne Teo

Business Coach

With more than 15 years of experience in the FA industry, Shayne has helped many advisers rewire their business mindset, identify their niche clientele markets they want to serve and execute on a clear business strategy. His methodology has allowed them to have breakthroughs achieving MDRT to even Double TOT.
As a multi-year MDRT achiever himself, Shayne has been serving the doctors and business leaders market and he brings along his valuable experience to BrandX.

Our BrandX Bootcamp

Personal Discovery

1

We help you uncover your unique strengths and the topics you naturally speak about with confidence and authenticity.

Target Market Analysis

3

Guiding you in defining your target market, shaping your personal brand to connect with it, and identifying the key pain points to address.

Story Brand

5

Develop a StoryBrand that reveals your ‘why’ and craft a clear, compelling message for your brand.

Online to Offline Engagement

7

Our approach guides you on engaging people across comments, DMs, and face-to-face meetings.

Business Audit

2

Review your current business position and gain greater clarity on where you are now and where you want to go.

Value Matrix Creation

4

Walk away with two outcomes: a StoryBrand that uncovers your core purpose, and a clear, aligned message for your brand

Social Media Strategy & Audit

6

Learn the 16 different content templates and their roles in brand building. Additionally, review your social media profiles for alignment.

Testimonials

Our clients share their experience with BrandX:

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Ling Chun Wei

TOT: 2023 - 2025
COT: 2018 - 2022
Lifetime MDRT: 2013 - 2025

I used to think that my struggles (wishing I could spend more time with children, be a better dad) was embarassing and hence not worth sharing. Now I understand that it is because of my struggles, that all the more my story is worth sharing

If you're the kind that says 'What's so great about me?' This is the workshop for you!

Zachary Khoo

Double Round MDRT: 2024
MDRT: 2022 , 2023

The self discovery level is amazing! At the same time, being able to understand who am I and even if it is a simple thing, it actually can be a strong point of what i stand for and to put it out there.